Actress, Singer and Author Named the Face and Voice of the #1 Globally Selling Salon Brand for Thicker, Fuller-Looking Hair 

NIOXIN^®, the #1 Globally Selling Salon Brand for Thicker, Fuller-Looking Hair, today announced actress, singer and author Naya Rivera as the brand’s new Celebrity Ambassador. Together, NIOXIN and Rivera will help give a voice to the 75% of Americans who are worried about losing their hair* and the 46% of Americans who think there is nothing they can do to prevent their hair from thinning. NIOXIN encourages and empowers men and women to talk openly about thinning hair, and Rivera will lead the charge in helping normalize this otherwise taboo and embarrassing subject.

Speaking to the 59% of women who do not know that giving birth can cause hair loss, Rivera will also help educate consumers, specifically new mothers. As a new mom herself, Rivera knows firsthand about the struggles of postpartum hair loss and the effect it can have on a woman, both physically and emotionally. Rivera’s confidence and honesty inspire women around the world to embrace their struggles and view them as an opportunity to take action, by simply talking with family and friends or consulting with a stylist.

“I am so thrilled to join the NIOXIN team as their Celebrity Brand Ambassador! Thinning hair has been misrepresented for so long and I think it’s about time we elevate the conversation. I’m excited to really help people – whether there’s a new mom out there who doesn’t understand why her hair has changed or started to thin, or a woman who is constantly dealing with dry scalp (like I was) – there is a solution,” says Rivera.

NIOXIN continues to pave the way forward for those seeking a solution to thicker, fuller-looking hair. To find the nearest NIOXIN salon, visit: www.nioxin.com and to see upcoming content of Rivera, follow NIOXIN on Facebook, Twitter and Instagram. #FullHairFullLife

About Coty Inc.
We celebrate and liberate the diversity of your beauty. Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.  Coty is the global leader in fragrances, a strong number two in professional salon hair color & styling, and number three in color cosmetics.  Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as Cover Girl, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional and OPI.  Coty has over 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize our impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.

PACO Collective (PACO) announced today that Flawless Beauty, LLC (Flawless), the new haircare line co-owned by Hollywood actress Gabrielle Union, has selected it as Social Media Agency of Record. PACO will be responsible for all social media efforts including social strategy, content management and creation, social engagement, and blogger management.

PACO’s findings, combined with their understanding of what women with textured hair seek in a new haircare product, as well as their expertise in multicultural markets in general, were key in our selection process,” said Andy Rah, Vice President of Global Marketing for Flawless Beauty. “We trust PACO’s insight and their ability to help position Flawless as a trustworthy hair care product in the market.”

PACO developed its winning strategy using in-depth qualitative and quantitative research to develop compelling insights for launching Flawless into the market through all social media platforms.  “At PACO we don’t stop until we reach insights that lead us to strategies that make the strongest impact,” said Ozzie Godinez, PACO CEO and Co-Founder.  “This is the case with any campaign, but especially one that lives on social media because it helps create genuine and authentic conversations that lead to brand advocacy and ultimately sales.”

Award-winning actress and entrepreneur Gabrielle Union partnered with Macadamia Beauty, LLC to provide multicultural women the freedom to showcase and celebrate their natural hair in all forms. Her massive social media following includes 7.6 million Instagram followers, 3.2 million Twitter followers and 700,000 likes on Facebook, proving to be a natural platform where she can introduce her product line and engage with customers. “She and her fans have formed a unique bond on social media, which is where we can create and leverage brand advocates,” said Godinez.

Rah agrees: “We know that social media plays an integral role in this campaign because so many beauty consumers are looking to their timelines and newsfeeds first to research products and brands before purchasing them.”

The complete product line includes a heat protection spray, blow dry cream, edge control gel, shine spray, hair repair masque, oil treatment, and two different shampoos and conditioners. Products are available online and will be at ULTA Beauty locations starting April 16^th.

Current market data shows a clear opportunity for brands like Flawless that offer sulfate-free, paraben-free, gluten-free, cruelty-free and color-safe products for women of all hair types and textures.

Not only is the natural hair movement inspiring many consumers to pay close attention to the ingredients list and demand changes from haircare brands, but African-American millennials continue to outspend their non-African-American counterparts on haircare products by 16% **. African-American haircare sales in the U.S. reached an estimated $2.5 billion in 2016*, not including sales at independent beauty supply stores or the sales of wigs, weaves and extensions.

About Flawless Beauty, LLC
Flawless Beauty offers premium hair care, treatment, styling and tools that address the unique needs of textured hair. Our products are color-safe and free of sulfates, parabens and glutens, and each contains a unique blend of Marula, Argan and Avocado oils to address the needs of all women with textured hair, giving her the versatility to create ever-changing looks without compromising her hair’s health.

About PACO Collective
PACO Collective is an award-winning cross-cultural agency that empowers brands to transcend cultural boundaries in today’s “minority majority” market. PACO is committed to working with brands that want to embrace the changing dynamics of American life and are invested in creating meaningful connections with consumers through cultural messaging and insight. Based in Chicago, PACO is a full-service agency offering public relations, marketing, and digital and creative services.

Kumari Hair @kumarihair

Specializing in 100% Indian Remy Hair. Made up of Clip-In Hair Extensions, Tape-In Hair Extensions, Ponytails and Weaves.
We have various textures, and colors to choose from! From the hot fall colors to the fabulous bright colors of the summer season!

Kumari Hair also helps you style your beautiful locks with the variety of styling tools – infused with avacado oils, and chic accessories to help you bring out your inner GODDESS!

Reveal Your Inner Goddess!

http://www.kumarihair.com