The New FORTIFY ME Strengthening Leave-In Conditioner & TWIST ME Curl Styling Pudding Makes Hair Styling Effortless
The company behind the world’s best setting lotion, Lottabody®, has announced the addition of two new products to its signature collection of coconut and shea oil-infused styling products: FORTIFY ME Strengthening Leave-In Conditioner (SRP: $4.49. 8 fl. oz.) and TWIST ME Curl Styling Pudding (SRP: $5.99 7 oz.). There are now thirteen affordably priced, multi-textured hair care products in the Lottabody® line-up, providing a diverse array of hair styling products designed to grow, retain and maintain healthy hair. “With 71% of African-American adults in the U.S. wearing a natural hair style at least once in 2016, according to research firm Mintel, multi-textured hair is the ‘new’ black,” said Pat Williams, Master Educator at Revlon Multicultural, the parent company of Lottabody®. “Because of the uniqueness of natural hair, loose waves to tightly coiled curl patterns, natural hair care products must address the needs of this hair to prevent dryness, aid in styling versatility and promote healthy hair.”The New FORTIFY ME Strengthening Leave-In Conditioner is a ‘shake-to-activate’ two-phase system comprised of penetrating hair oils and conditioning moisturizers, which helps strengthen, condition and prevent hair breakage. FORTIFY ME Strengthening Leave-In Conditioner may be used on all hair types – curly, kinky, wavy, relaxed and transitioning. Product benefits include: heat protection, braids refreshment, strengthening for hair transitioning and taming flyaways. For maximum results, pair with Lottabody® HYDRATE ME Moisturizing Shampoo & Conditioner.
The New TWIST ME Curl Styling Pudding is uniquely formulated with natural ingredients to deeply penetrate and nourish natural hair textures, resulting in soft, shiny and ‘crunch-free’ hair while preventing breakage to fragile hair shafts. This cream-based ‘hair treat’ is free from petrolatum, mineral oils and sulfates and is perfect for defining hair for twist and braid outs without drying, shrinking and flaking.
“Lottabody® is providing a variety of options and formulas to ensure our consumers can find the right fit for their hair type,” Williams said.
Availability: The FORTIFY ME Strengthening Leave-In Conditioner (8 fl. oz.) retails for $4.49 USD and TWIST ME Curl Styling Pudding (7 oz.) retails for $5.99 USD. Both products have launched in beauty and barber supply stores nationwide. For more information on where to purchase these products, go to: http://lottabody.com/where-to-