For the last few months Shyan Selah’s voice has been featured as part of the MasterCard Selections Channel on
American Airlines. He was chosen as part of an elite group of wide ranging music artists from Jordin Sparks to Billy Gibbons of ZZ Top to talk about his current project and tour, Café Noir, as well as give a little musical taste from the Café Noir Live album out now.
Before singing the “Pink Butterfly (Urban Remix)” – the funk/soul/R&B track that’s been permeating throughout select Starbucks stores around the country, Selah talked about the project and how his unique approach to music and community outreach has allowed him to venture where few entertainers can go.
“[Café Noir] is a community experience project,” said Selah. “It’s all centered around sitting down, having conversations – community and conversation….because it’s a community project we wanted to make sure we could fuse music with the people right in the neighborhood and Starbucks became a really cool partner of ours.”
That community experience project which has been developed and featured throughout high schools, colleges, and live music venues in addition to select Starbucks stores throughout the country, has already resulted in a live album, Café Noir Live, recorded at the 23rd & Jackson Street Starbucks in Seattle; and a second LP album is forthcoming this fall. Selah’s recent interview and live performance for the MasterCard Selections Channel is just one example of how the project is expanding beyond the communities on the ground he set out to reach.
“I was raised in an airline family,” he says. “I grew up in airports and doing a lot of flying as a kid and, of course, as an Artist and Entrepreneur it’s a must. The whole experience of being on a plane is very sentimental to me because my very first memories in life are centered around flying. I can say without a doubt this experience with American Airlines and Master Card is truly a blessing. To do what I love the most and have it played on one of the world’s biggest airlines is a cool highlight indeed. It was a lot of fun doing the production for this and I am truly thankful to everyone that made it possible.”
Those who missed the interview and performance on American Airlines can listen now via the YouTube link below.
For more information, visit www.shyanselah.com.