ATHLETIC-INSPIRED LIFESTYLE BRAND TEAMS UP WITH HIP HOP ICON GUCCI MANE AND YOUNG STARS MADEINTYO AND COUSIN STIZZ
Footaction, a national retailer of athletic-inspired footwear and lifestyle apparel, teamed up with hip-hop heavy hitters for its new Summer Hustle campaign, a play on the common rite of passage for teenagers and young adults – the summer job.
As a brand that sits at the intersection of music and style, Footaction brought together trap music pioneer Gucci Mane, Uber Everywhere artist MadeinTYO and One Night Only MC, Cousin Stizz, for the debut of its digital Summer Hustle campaign, launching today on YouTube. The video follows all three artists as they find themselves hustling away at various summer jobs while Gucci Mane offers his entrepreneurial guidance. The campaign gives a humorous take on the different ways consumers can make their hustle and style their own this summer.
“Footaction is thrilled to be working with artists like Gucci Mane, MadeinTYO and Cousin Stizz,” said Ken Side, vice president and general manager for Footaction. “They are incredible creators and musicians that are leading men’s fashion trends, which is important and compelling to our consumers who look to Footaction as a one-stop-shop for all things style.”
The rules of style apply to all seasons – and Summer Hustle brings that to life. The featured talent put a playful spin on the traditional nine-to-five from “Summer Hustle Headquarters” and showcase their best work-related fits, all while rocking the newest styles available at Footaction stores nationally and on Footaction.com.
“It doesn’t matter who you are, this industry is competitive, and one thing all artists share is the mentality of always being about our hustle,” said rapper Gucci Mane. “Whether that means grinding away at our music or staying one step ahead when it comes to the latest looks, we’re all on the same wave of pushing ourselves to the next level.”
Footaction offers the latest footwear, apparel and accessories from Nike, Jordan, adidas, PUMA, ASICS, Timberland, Champion, American Stitch, Diamond Supply and more. For more information visit Footaction.com and join the conversation on social using #SummerHustle.
Footaction is part of Foot Locker, Inc., a specialty athletic retailer that operates more than 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Footaction, Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footaction.com, footlocker.com, eastbay.com and six02.com, the Company is a leading provider of athletic footwear and apparel.